The technology of the internet and social media gives us business owners access to lots of great data.
The problem is, most of us don’t know what to do with that data or what it even means.
So here’s a little tip for you for a piece of data you probably have easy access to.
This is all about your email open rates.
Most business owners have a mailchimp, kajabi or mailer lite to capture and email out their people.
It’s common and we’re all told to do it so we do it – even if we don’t really know why we’re doing it.
Anyway, the email open rate metric is the percentage of audience you send your emails to that actually open the emails you send them.
If your open rate is less than 18% you’ve got a problem.
If it’s 20% and higher you’ve got a great open rate.
Now, it’s also important to know that open rates typically drop off particularly in funnels.
A funnel is a sequence of emails your audience receives that ultimately drives them to an end point like a purchase or a signup to a webinar (for example).
If your open rate starts at 18% or higher it will be considerably less by the time you get to the end of the funnel.
But don’t be discouraged by that, it’s the nature of marketing and the buyer journey as a whole.
Over to you – go to your email marketing platform and have a look at your open rate percentage and drop it down below… let’s see how you’re doing!
