Social Media Strategy

Are you feeding a starving crowd? A marketers thoughts on the struggles of micro-small business

There's no doubt that running a micro business is a very scary and stressful endeavour. In this piece, I'm investigating…

1 year ago

Shadowbanning: What is it and what should you do about it?

Shadowbanning happens to hashtags, or accounts, on Instagram when someone does something dodgy using a hashtag. Usually triggered by the…

2 years ago

You Created This Rut, and You Can Get Yourself Out of It

It's really easy to get overwhelmed as a business owner. Our business is our life. It's like having a child.…

2 years ago

Adding admin roles to Facebook Pages, July 2022

Whoop, there it is! Facebook has made yet another massive rollout to their Facebook Page functionality. Adding page roles is…

2 years ago

Basic fundamental needs of humans – and why these need to be a part of your messaging

Do a quick google of basic human desires and you'll come up with a plethora of possibilities. What you need…

2 years ago

Why data is the future of your business

Data analytics allow users to take raw information and analyse it in such a way that it provides a roadmap…

2 years ago

Adding value to social media

When it comes to creating our social media content we often get told to “add value” and avoid “adding to…

3 years ago

Finding your business niche: and what to do about it

Figuring out your niche is tricky and is actually something that usually continues to evolve as your business evolves. But…

3 years ago