Shadowbanning happens to hashtags, or accounts, on Instagram when someone does something dodgy using a hashtag. Usually triggered by the Instagram community reporting a hashtag or account. Accounts that use shadowbanned hashtags run the risk of getting their accounts shadowbanned.
Shadowbanning is also called stealth banning, ghost banning or comment ghosting. Shadowbanning is an act of hiding, blocking, or restricting a user’s content to appear from some or all online communities. Instagram will rarely inform the account holder that it is happening.
So, it’s important for Instagram account holders to check for shadowbanned hashtags when they do their monthly social media content planning.
The primary “indicator” of a shadowban is your hashtagged content not appearing on Explore pages to anyone but your followers.
You may also see a sudden limit to your reach and visibility across Instagram and Facebook. If you notice a big drop, chances are you are using a shadowbanned hashtag.
So what causes content to be shadowbanned? Pretty much anything that goes beyond Facebook’s community standards is fair game. Generally, the following content may be considered by Instagram as inappropriate, which may result in shadowban.
When you use shadowbanned hashtags, the audience will not see your posts because Instagram will limit your reach and restrict your visibility to a wider audience.
But, if you use multiple shadowbanned hashtags, Instagram may do the following:
If you are shadowbanned, don’t worry!
Our first tip is to check your hashtags and remove any shadowbanned hashtags from your published content.
Better to be safe than sorry. Here’s what to do to avoid getting shadowbanned:
Check out this list of shadowbanned hashtags we’ve found. We will keep updating this list as we find them…
Save yourself the hasstle of trying to chase down IG or Facebook after you’ve already been shadowbanned. Take some time out of every month to check your hashtags.
If you’re looking for some professional advice, head to our contact page and book a strategy call with our CEO Kathryn Dellar today.
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