Email open rates

Email open rates

The technology of the internet and social media gives us business owners access to lots of great data. The problem is, most of us don’t know what to do with that data or what it even means. So here’s a little tip for you for a piece of data you probably have easy...
Why data is the future of your business

Why data is the future of your business

Data analytics allow users to take raw information and analyse it in such a way that it provides a roadmap to assessing how the metrics of a particular area of a business operates. Recognising how you can use these insights to inform your everyday work and business...
Are you feeding a starving crowd?

Are you feeding a starving crowd?

There’s no doubt that running a micro business is a very scary and stressful endeavour. In this piece, I’m investigating the key elements of running a micro-small business that many business owners (and even small to medium enterprises) don’t think about. The most...