Tips on finding your niche

We hear ‘find your niche’ when we start out with marketing our business and for lots of people that can be really confusing. The reason a niche is important is because each business needs to have a unique footprint and something that makes it stand out from others in the same industry. If you don’t […]

The Challenge of the Niche

The challenge of hitting your niche is real when it comes to IG. Just looking at these numbers is daunting for most business owners… 🎯 It takes 5-7 impressions for people to remember a brand🎯 It takes 11 pieces of content for someone to decide to buy from you🎯 83% of Instagram users discover products […]

Will the changes to Apple’s IOS14 effect your marketing?

The short answer is the changes to Apple IOS14 will only affect marketers for Apps on Facebook… the long answer is…. Firstly, in terms of Apple crippling the IDFA there’s always been contention around privacy ever since Facebook changed their algorithm to display user behaviour on feeds rather than reverse chronological – from that moment […]

Kapwing, the right tool for a different job

As a content marketer, I’m forever on the lookout for ways to improve my personal and business productivity. One thing I do, though, is check out a few tools before landing on one and I’ve found one that does the job I need – adding subtitles to videos – but this one goes further because […]