Shadowbanning: What is it and what should you do about it?

Shadowbanning happens to hashtags, or accounts, on Instagram when someone does something dodgy using a hashtag. Usually triggered by the Instagram community reporting a hashtag or account. Accounts that use shadowbanned hashtags run the risk of getting their accounts shadowbanned. What is shadowbanning? Shadowbanning is also called stealth banning, ghost banning or comment ghosting.  Shadowbanning […]

You Created This Rut, and You Can Get Yourself Out of It

It’s really easy to get overwhelmed as a business owner. Our business is our life. It’s like having a child. We have to nurture it, help it grow, and pay attention when it’s suffering. If we stop nurturing our business, it will suffer. That’s a lot of responsibility to shoulder. Our relationships can suffer too.  […]

Adding admin roles to Facebook Pages, July 2022


Whoop, there it is! Facebook has made yet another massive rollout to their Facebook Page functionality. Adding page roles is a pretty big part of our day-to-day because … well, social media content is what we do. So, we decided to capture the process of adding a new admin role to Facebook Pages for anyone […]

Why data is the future of your business

Digital tablet showing data chart in meeting room

Data analytics allow users to take raw information and analyse it in such a way that it provides a roadmap to assessing how the metrics of a particular area of a business operates. Recognising how you can use these insights to inform your everyday work and business life can help you improve efficiency and increase […]

Two Important Business Mantras to Live by

Two Important Business Mantras To Live By

Frustrations and elations are a pretty common occurrence when you’re a business owner. It’s not an easy ride, by any means. We start off with this great idea, or this higher purpose that drives us to bring our business to life. Then the road gets bumpy. We deal with situations we couldn’t dream up in […]

Adding value to social media

Social media content

When it comes to creating our social media content we often get told to “add value” and avoid “adding to the noise” of the internet. But what does that actually mean and how do we do that in a strategic way that also leads our ideal client to buying our product or service? I will […]

Email Open Rates


The technology of the internet and social media gives us business owners access to lots of great data. The problem is, most of us don’t know what to do with that data or what it even means. So here’s a little tip for you for a piece of data you probably have easy access to. […]

The Overwhelm

the overwhelm

These days our social media algorithms are getting smarter and smarter… we go onto our facebook profile and we’re suddenly bombarded with ads for products  we were THINKING of yesterday let alone considering to actively search for. It’s very daunting because it often seems like these social media algorithms can predict our thoughts before they […]

Finding Your Calling

finding your calling

I remember feeling like I would never figure out what I want my business to look like and, yes, there were times when I wanted the throw in the towel completely.  Luckily I stuck with it – although it did take time for me to really analyse what I enjoyed doing, what I did right, […]