The Challenge of the Niche

The challenge of hitting your niche is real when it comes to IG.

Just looking at these numbers is daunting for most business owners…

🎯 It takes 5-7 impressions for people to remember a brand
🎯 It takes 11 pieces of content for someone to decide to buy from you
🎯 83% of Instagram users discover products on the platform
🎯 There are more than 25 million business profiles on Instagram

That’s a big challenge in a large pond of content.

But here’s the thing to remember – Even though you have massive competition you also have massive opportunity to find your exact ideal client.

Step one is mapping out exactly who that ideal client is…
✨ Ask yourself these questions:
1- Who are my previous clients? Map them out
2- Who have I ENJOYED working with the most?
3- Who do I really NOT want to work with?

Most of the time the answer of who our ideal client is is right in front of us.

I often find these three questions ⬆️ are a great place to start to really see who you enjoy working with. Because, at the end of the day, you have to enjoy what you do especially when so much time, love and joy goes into it.

Answer these three questions and then tell me whether your answers provided you some clarity or maybe revealed something surprising to you!

Give it a go and then let me know what you find! 🤓


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